Acudo at MWC Barcelona 2026: launching our new umbrella brand for trusted number intelligence

After years of delivering trusted number intelligence under the 3G Telecommunications umbrella, we launched Acudo as the new umbrella brand for our portfolio.

Acudo houses three established services, which our partners will already know well:

• HLR Lookup
• e164
• TPS Unlimited

Those services will continue to remain central to what we do, while Acudo gives us a clearer way to present our portfolio, as well as enabling us to bring more of our intelligence and services together in one place.

From April 2026, Acudo will also be the home of a platform experience that unifies all of our capabilities, making it easier for teams to access the tools they need, when they need them.

MWC Barcelona is renowned for its ability to draw in the connectivity ecosystem into one place.

Across the week, we met with a wide mix of partners and industry experts, discussed opportunities with leading businesses, and shared ideas on how customer contact data can be made more reliable, more actionable, and easier to operationalise across real-world workflows.

Whether discussions focused on deliverability, routing decisions, compliance needs, or risk context, a consistent theme came through: data certainty matters, especially when every message, call, and verification step affects customer experience and operational cost.

Alongside partner meetings, the team also attended a range of keynotes, roundtables, and fireside chats across the week, an opportunity to hear how the wider industry is thinking about the next phase of communications, identity, risk, and intelligent infrastructure.

MWC has once again succeeded in compressing the year’s biggest conversations into a few days, and Barcelona always helps turn those conversations into practical next steps.

We were also proud to have our CEO, David Morris, attend the GSMA Ministerial Programme, the policy forum that runs alongside the event and brings together policymakers and industry leaders. The Ministerial Programme took place from 2nd to 4th March, during MWC Barcelona.