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Acudo Privacy Policy

Last updated: 27 February 2026

This Privacy Policy explains how Acudo (“Acudo”, “we”, “us”, “our”) collects, uses, shares, and protects personal data when you visit www.acudo.com (the “Website”) or interact with us (for example, by requesting a demo, downloading content, or contacting us).

Where we provide services (including phone number validation/enrichment) to business customers, we typically process end-user personal data on behalf of those customers. In those cases, Acudo acts as a data processor (or “service provider”), and the customer is the data controller. This Privacy Policy focuses mainly on how we handle personal data as a controller for our Website, marketing, and sales activity. For service/customer processing terms, please refer to our Data Processing Addendum/customer agreement [INSERT LINK OR CONTACT METHOD].

1. Who is the controller?

Controller: Acudo

Registered address: Suite 7, Gledhow Mount Mansionm 32 Roxholme Grove, Leeds, W.Yorks, LS7 2JJ

Company number:+44 113 391 0781

Email: info@acudo.comData

Protection contact: info@acudo.com (Subject line: “Data Protection”)

2. What personal data we collect

A) Data you provide to us

Depending on how you interact with the Website, we may collect:

  • Contact and identity data: name, business email, phone number, job title
  • Organisation data: company name, industry, company size
  • Communications data: the content of messages you send us (e.g., via forms, email, chat)
  • Event/meeting data: details needed to schedule a demo or meeting

B) Data we collect automatically

When you use the Website, we may collect:

  • Device and usage data: IP address, browser type, device identifiers, pages viewed, referral URLs, timestamps
  • Log/security data: access logs, error logs, security events, anti-abuse signals
  • Approximate location: inferred from IP address (city/region level)

C) Cookies and similar technologies

We use cookies and similar technologies (pixels, tags, SDKs) as described in our Cookie Policy below. Under UK rules (PECR), non-essential cookies generally require consent.

3. How we use your personal data (purposes)

We use personal data to:

Operate and improve the Website (performance, debugging, analytics)

Respond to enquiries and provide requested information (e.g., demo requests, contact forms)

Sales and relationship management (e.g., follow up on a request, manage pipeline)

Send service/admin messages (e.g., confirming a meeting, responding to a support request)

Marketing communications (where permitted) such as newsletters, product updates, event invitations

Security and fraud prevention (protecting accounts, detecting abuse)

Compliance with legal obligations (tax, accounting, regulatory, lawful requests)

4. Our lawful bases (UK GDPR / GDPR)

We rely on the following lawful bases (depending on context):

  • Consent:
    • For non-essential cookies and similar tracking; and
    • For certain marketing where consent is required.
  • Contract / steps to enter a contract:
    • To provide what you request (e.g., arranging a demo or providing information prior to contracting).
  • Legitimate interests:
    • To run and improve our Website, measure demand, keep the Website secure, and manage B2B sales activity (balanced against your rights).
  • Legal obligation:
    • Where we must keep records or respond to lawful requests.

5. Marketing preferences

Where we send marketing:

  • You can unsubscribe at any time via the link in our emails.
  • You can also contact marketing@acudo.com to opt out.
  • Even if you opt out of marketing, we may still send non-marketing messages (e.g., responding to an enquiry). (These are typically required to deliver what you asked for.)

You always have the right to object to direct marketing.

6. Who we share data with

We may share personal data with:

  • Service providers who help us run the Website and business (e.g., hosting, analytics, CRM, email delivery, customer support tools, scheduling tools)
  • Professional advisers (legal, audit, accounting)
  • Authorities where required by law or to protect rights and safety

We do not sell your personal data.

Important: If you embed third-party content (e.g., videos) or use third-party analytics/advertising tools, those providers may collect data via cookies/trackers. See Cookie Policy.

7. International transfers

Your data may be transferred and processed outside the UK/EEA (for example, where a supplier hosts data internationally). Where we do this, we use appropriate safeguards such as:

  • UK International Data Transfer Agreement (IDTA) and/or EU Standard Contractual Clauses, and
  • Additional measures where required.

8. Data retention

We keep personal data only as long as needed for the purposes described above. Typical retention:

  • Enquiries / demo requests: up to 24 months from last contact
  • Marketing contacts: until you unsubscribe or we refresh our lists (approximately 24 months of inactivity)
  • Website logs/security logs: 12 months
  • Contract/customer records: for the contract term plus 7 years to meet legal/accounting obligations

Where data is aggregated or de-identified so it can no longer identify someone, we may retain it longer.

9. Your rights

Depending on your location and applicable law, you may have rights to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase data (in certain circumstances)
  • Restrict processing
  • Object to processing (including direct marketing)
  • Data portability (where applicable)
  • Withdraw consent (where processing is based on consent)

To exercise rights, email info@acudo.com.

You also have the right to complain to your data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).ICO address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

10. Security

We take appropriate technical and organisational measures to protect personal data, including access controls, logging/monitoring, and security policies aligned to recognised standards including ISO 27001. No internet transmission is ever 100% secure, but we work to protect your information.

11. Children

The Website is not intended for children and we do not knowingly collect personal data from children.

12. Links to other sites

Our Website may contain links to third-party sites. Their privacy practices are their own; please review their policies.

13. Changes to this policy

We may update this policy from time to time. We will post the latest version on this page and update the “Last updated” date above.